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Franchisees & Social Media: Driving national brand standards to the local level
Traditional wisdom says that consistency is the key to building a brand. But we’ve found that when it comes to franchising, maintaining consistency at the local level is an ongoing challenge. True, in...
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Why you need to go Local with your Social Media strategy
I wrote a post recently discussing “Why should I let my franchisees use Social Media,” and this post is right in alignment with its predecessor. Local social media efforts have proven to be much more...
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